In today's digital age, social media influencers are not just trendsetters. They act as a bridge between the brands and consumers. They play a significant role in shaping the fashion and beauty industry, and Deepa Leelani, a fashion influencer and makeup artist hailing from Bhopal, is no exception.
In this exclusive interview with Deepa, we dive deep into her journey, passions, inspirations, and her collaboration with the fashion e-commerce brand, Wyshlist.
1. Can you tell us a little about yourself and your journey as an influencer?
Deepa Leelani: I've always had a profound love for makeup and fashion. This passion led me to explore both niches simultaneously. My journey as an influencer started with a simple desire to share my knowledge and creativity with others. As I honed my skills, my influence grew, and today, I'm fortunate to connect with a diverse audience.
2. Being a makeup artist and pursuing fashion influencer roles, you've chosen two niches. Can you tell us why?
Deepa Leelani: Makeup and fashion are interconnected. Makeup enhances one's style, and fashion complements the overall look. I believe these two niches go hand in hand, allowing me to provide a holistic approach to beauty and style to my followers.
3. Who is your ideal influencer, and how have they motivated you?
Deepa Leelani: My ideal influencer is someone who's authentic and relatable. I've drawn inspiration from renowned influencers like Kritika Khurana, who seamlessly blend style and substance. She has motivated me to stay true to myself and create content that resonates with my audience.
4. How did you collaborate with Wyshlist as an influencer?
Deepa Leelani: Collaborating with Wyshlist was a seamless experience. They reached out to me, recognizing the value I could bring to their brand. Our shared commitment to fashion and beauty made the partnership a natural fit.
5. How was the collaboration, and what advice would you give to other influencers?
Deepa Leelani: The collaboration with Wyshlist has been incredible. They value my creativity and insights, allowing me to curate content that's authentic to my audience while showcasing their fashion offerings. My advice to aspiring influencers is to stay true to your niche, create meaningful content, and be open to collaborations that align with your brand values.
6. What growth opportunities have you found while working with a brand like Wyshlist?
Deepa Leelani: Working with Wyshlist has expanded my reach and provided me with the opportunity to engage with a larger audience. It's allowed me to explore different facets of fashion and beauty, fostering my growth as an influencer.
Deepa Leelani's journey as a fashion influencer is a testament to the power of passion and authenticity. Her collaboration with Wyshlist exemplifies how brands and influencers can create a synergy that benefits both. In the evolving world of influencer marketing, influencers like Deepa are not just trendsetters but also sources of inspiration and guidance for those venturing into this dynamic industry.
Wyshlist's commitment to nurturing talent and fostering collaboration in the digital space through the Wyshlist Fashion Tribe is commendable.
Join us to embrace your unique style and become part of our fashion movement. Let's own the runway!
Follow Deepa here: https://www.instagram.com/deepa_leelani_/
Follow Wyshlist here: https://www.instagram.com/wyshlist_india/
Join the Wyshlist Fashion tribe: https://www.instagram.com/wyshlistfashion_tribe/